The Newsroom - Article #269

On-Stage Stands Bolsters Professional Presence with Strong Endorsement Program

January 28, 2013

Before launching On-Stage Stands, president and founder Jim Hennessey headed up artist relations for a popular guitar manufacturer. He hobnobbed with many of the great 70’s acts and learned that building a personal relationship was the key to not only getting artists to use your products, but to getting detailed feedback regarding those products. With that key in mind, On-Stage Stands has announced an expansion of its On-Stage Artists program.



On-Stage Artists include recording and touring musicians who use On-Stage Stands products as part of their regular setups. Current On-Stage Artists hale from all across the spectrum and include performers like Day Above Ground, Waylon Hicks, and Australian Pink Floyd. Previously, these artist endorsements essentially consisted of photos and write-ups on the company website. The new push is to stimulate a conversation between the company and its artists, both internally and on social media where consumers can join in.

The On-Stage Artist Program is spearheaded by Rod Washburn. “I work with the artists, establishing a good, comfortable relationship and asking for constant feedback,” explains Washburn. “We want to expand our visibility by growing social network websites, maintaining blogs, contributing to forums, and positively representing the face of On-Stage Stands. This is more effective when we are linked directly with our artists and their communities.” By featuring artists on the company’s YouTube channel, for example, the company can draw the attention of their communities. “This draws fans that now see the On-Stage Stands brand with their favorite band,” continues Washburn. “It’s an ever-growing family of artists, fans, and customers, all seeing us in a different light… Not just an affordable line of products, but a brand that rightfully claims its name ‘On-Stage,’ up there next to the pros.”

This new artist relations effort corresponds with the release of several new pro-level product series from On-Stage Stands and its sister brands. With new products, new marketing efforts, and expanded professional exposure, On-Stage Stands is poised to continue strong and steady growth. For more information regarding On-Stage Artists, visit www.onstagestands.com. Better yet, if you plan on attending Winter NAMM, stop by Booth #5940 and meet the artists in person!

 

News Mixer

DrumFire Ships New Percussion Mount in June

DrumFire Ships New Percussion Mount in June
- Posted on 2013-05-30

On-Stage Introduces the PS901 Pedal Power Bank

On-Stage Introduces the PS901 Pedal Power Bank
- Posted on 2019-07-01

New On-Stage Artist Erick Baker

On-Stage Stands is proud to have Erick Baker on board as an On-Stage Artist. As a touring musician, Baker relies on a wide range of On-Stage Stands accessories to get the job done night after night.
- Posted on 2012-11-26

New Musical Instrument Distribution by On-Stage

New Musical Instrument Distribution by On-Stage
- Posted on 2016-08-02

On-Stage Stands Introduces MBS5500 Studio Webcasting Boom Arm Mount

On-Stage Stands Introduces MBS5500 Studio Webcasting Boom Arm Mount
- Posted on 2014-01-06

New Line of Direct Boxes from On-Stage Are in Stock

New Line of Direct Boxes from On-Stage Are in Stock
- Posted on 2016-04-27

On-Stage Stands ships the new SSP7750 Small Speaker Stand Pak

On-Stage Stands ships the new SSP7750 Small Speaker Stand Pak
- Posted on 2014-02-12

On-Stage Launches New Distribution Deal with JHS to cover the UK, ROI and Benelux

On-Stage Launches New Distribution Deal with JHS to cover the UK, ROI and Benelux
- Posted on 2017-07-28

Policy & Agreement |Privacy Policy
®2019 TMPPro Inc. All rights reserved.

Loading, Please Wait...