The Newsroom - Article #351
A New Way for Dealers to Sell more Lighting Pars and ArmsFebruary 26, 2014
On-Stage Stands is proud to accept another “Best in Show” honor at Winter NAMM this year for the LSA7700P u-mount Lighting Arms. The LSA7700P took the prize in the “Gotta Stock It” category, nominated by Chris Tso, Vice President of Merchandising for Musician’s Friend. “One of the most productive ways to increase your business is to provide existing customers with more products that they will benefit from.I believe the On-Stage u-mount Lighting Arms are gateway products that introduce customers to the wonderful world of lighting,” says Tso. Shipping in March, all retailers will soon benefit from the LSA7700P. So simple to use, the LSA7700P is sure to attract customers who were previously reluctant to add the complication of stage lighting to their cafe, wedding, church, or other modest events.
Tso selected the product for a Best-in-Show honor, impressed by the ease with which musicians can add lighting to their existing speaker stands.“The speakers face out to the audience and the lights face in to light up the stage. This eliminates the need for separate lighting stands in an entry level system and makes set up and tear down a breeze. As an affordable and portable solution, I think this is a ‘Gotta Stock It’ item that will get customers thinking about how they can turn a rehearsal into a show and a show into an event” Tso adds.
LSA7700P u-mount Lighting Arms are an offshoot of the LS7720QIK lighting stand, the first lighting stand to utilize the u-mount elliptical enveloping clamp. With this patented clamp design, the LSA7700P is the fastest, most secure system for mounting lights to an existing lighting or speaker stand. The LSA7700P comes in the informative color packaging that On-Stage Stands is known for, clearly explaining the “Quick & Easy” and “Precise & Secure!” benefits to customers.
Thanks to their u-mount inspired clamp design, these lighting arm side bars can be moved freely up, down, and around the stand.LSA7700P arms are truly brace-free. Without obstructive bracing, more fixtures can be mounted in limitless configurations. The LSA7700P offers bands, dj’s, and lighting designers a level of creative freedom not previously possible from accessory lighting arms.
In addition to the creative possibilities, “we’re suggesting to dealers that they pitch the LSA7700P arms as a time saver, which is especially beneficial considering many of their customers tear down their lights at 1:00 AM” according to President and founder Jim Hennessey. Because the arms are freely attachable and removable, and because there are no braces to set, fixtures can remain clamped during transport. One bar can be loaded with wash lighting, for example, while another holds spots, yet another pair (sold separately) can hang FX lights. An entire modular light show can be set up in minutes!
“Wall and Floor space is a premium with brick & morter dealers, and this add-on does not take up any space! Cost to display: Zero!” Hennessey adds.
The versatile u-mount clamp is compatible with 1 - 1/2” and 1 - 3/8”poles. Its elliptical design ensures round-to-round contact, spreading force evenly around the stand’s primary pole. No flat-to-round contact means no concentrated pressure points that can cause dents and slips. With a 2” diameter, aluminum construction, and thick 4mm walls, LSA7700P arms are up to the task of supporting any modern LED fixture as well as conventional par cans.
Sold in pairs, the LSA7700P will be shipping to dealers in March. Visit on-stagestands.com or contact your sales rep for more information, and see for yourself why the LAS7700P is a “Gotta Stock It” winner.